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The Yellow Cake Principle: The Recipe for Influence

  • 9 Jul 2021
  • 11:30 AM - 1:00 PM (CDT)
  • Via zoom, link to be sent to registrants

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July 9, 2021

The Yellow Cake Principle: The Recipe for Influence

Networking 11:30 am-12:00 pm

Presentation 12:00pm-1:00 pm

Location: via zoom

This is a complimentary event for WilcoHR members.

To join WilcoHR please click here: Join Now

Non-member webinar fee $10.00.


LEARNING OBJECTIVES:

1.  Gain agreement more easily using a three-step influencing model

2.  Overcome resistance by speaking the four languages of persuasion

3.  Improve relationships, results, and revenue


SUMMARY OF PRESENTATION:

Participants will learn the three-step influencing model (Connect, Understand, Present)

1. CONNECT:  Three keys to connecting with people

            A. Find things in common

            B. Speak their language (four languages of influence)

            C. See the other person’s point of view

2. UNDERSTAND
            A. Basic human needs and wants (be heard and understood)

            B. Listening, how to listen, the value of listening, listening mistakes and how to overcome them

            C. Ask meaningful questions

3. PRESENT:

            A. Customize your information to each person
            B. Appeal to logic and emotion

            C. Customize approach to the four languages of influence
            D. Utilize rhetorical tools: Memorable concept, cohesive structure, the power of three, stories, paint a picture of a brighter tomorrow

            E. How to present to a group where all four “languages” are present

About the Presenter:

Roger Grannis


Roger Grannis brings the passion and artistry of a master chef to teaching businesspeople. His client list is a who’s who of global business. GE. PepsiCo. Foot Locker. Symantec. Vertex. Wells Fargo. They’ve all gathered in his culinary classroom, learning how to create measurable business results out of the ingredients of persuasion.

Prior to forming GrannisGroup, in 2004, Roger built Gartner Sales Academy, helping grow revenues from $32 million to $850 million. He was the host of the Gartner podcast, Talking Technology, and emceed panels with business leaders such as Steve Ballmer, then CEO of Microsoft.

Roger holds a BA in speech and psychology from Willamette University and did post-graduate work in theatre and creative writing at San Francisco State University. Eagle Scout, writer, and family man, Roger is the president of the New England chapter of the National Speakers Association.



Cancellation Policy

Cancellations must be received before the close of business on the Monday prior to the event due to final headcount needed by the venue. Please note, refunds cannot be issued after the Monday prior to the event as we pay the venue based on the number of attendees reserved. 


Use of Photographic Images

By entering WilcoHR event premises, you consent to WilcoHR’s use and distribution (both now and in the future) of your image or voice in photographs, video recording, and/or electronic reproductions.  Images and videos may be used on the WilcoHR's website, social media and for other purposes. By entering the event premises, you waive all rights you may have to any claims for payment or royalties in connection with any use of these materials.

A SPECIAL THANKS TO OUR SPONSORS 

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LEARNING OBJECTIVES:

1.  Gain agreement more easily using a three-step influencing model

2.  Overcome resistance by speaking the four languages of persuasion

3.  Improve relationships, results, and revenue


SUMMARY OF PRESENTATION:

Participants will learn the three-step influencing model (Connect, Understand, Present)

1. CONNECT:  Three keys to connecting with people

            A. Find things in common

            B. Speak their language (four languages of influence)

            C. See the other person’s point of view

2. UNDERSTAND
            A. Basic human needs and wants (be heard and understood)

            B. Listening, how to listen, the value of listening, listening mistakes and how to overcome them

            C. Ask meaningful questions

3. PRESENT:

            A. Customize your information to each person
            B. Appeal to logic and emotion

            C. Customize approach to the four languages of influence
            D. Utilize rhetorical tools: Memorable concept, cohesive structure, the power of three, stories, paint a picture of a brighter tomorrow

            D. How to present to a group where all four “languages” are present

About the Presenter:

Participants will learn the three-step influencing model (Connect, Understand, Present)

1. CONNECT:  Three keys to connecting with people

            A. Find things in common

            B. Speak their language (four languages of influence)

            C. See the other person’s point of view

2. UNDERSTAND
            A. Basic human needs and wants (be heard and understood)

            B. Listening, how to listen, the value of listening, listening mistakes and how to overcome them

            C. Ask meaningful questions

3. PRESENT:

            A. Customize your information to each person
            B. Appeal to logic and emotion

            C. Customize approach to the four languages of influence
            D. Utilize rhetorical tools: Memorable concept, cohesive structure, the power of three, stories, paint a picture of a brighter tomorrow

            D. How to present to a group where all four “languages” are present

WilcoHR PO Box 957 Round Rock, TX 78680-0957  Email: communications@wilcohr.org


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